About the Role
Website management:
• Manage all aspects of website development, including planning, designing, testing, and launching new features and pages which may include HTML, PHP, CSS, WordPress and JavaScript coding
• Monitor website performance, identify issues, and implement necessary fixes or improvements
• Implement strategies to enhance user experience, improve conversion rates, and reduce bounce rates
• Collaborate with the marketing and content teams to deliver consistent and engaging content
• Perform regular updates to website content, text, images and multimedia
• Optimize content for search engines (SEO) to improve organic traffic and search rankings
• Work closely with developers to address technical issues, server maintenance, and website security
• Utilize web analytics tools such as Google Analytics 4 to track and report on website performance metrics, such as traffic, conversion rates and user behavior
• Generate regular reports for management, providing insights and recommendations for improvement
CRM management (HubSpot):
• Maintain and import contacts into database
• Support the day-to day needs of the organization with segmented and targeted list creation
• Create workflows to capture new audience on website, content channels and add to database
• Train team members on HubSpot functionality
General:
• Assist organization with developing, creating and updating website content
• Stay current with emerging digital technologies and services/applications, make recommendations and support implementation/execution of updates or new approaches
Requirements
Post-secondary education in IT, computer science or digital content creation
2+ years’ experience managing WordPress website
Knowledge of HTML, CSS, and Javascript
CRM management experience, with preference for HubSpot Marketing Certification
Familiarity with analytical tools specifically Google Analytics 4
Proven ability to effectively analyze metrics (i.e. web analytics, campaign tracking), interpret impact, assess problems and recommend improved digital user experience (UX)
Demonstrated proficiency with Web-based tools and Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, WordPress, Slack, databases, and graphic applications such as Adobe Photoshop, Dreamweaver and InDesign
Excellent written and verbal communication skills with the ability to convert the ‘highly technical’ into the ‘engaging and easily understood’
Ability with collaborate creatively with various departments to execute additional website content
Strong skills in project management, time management, organization and prioritization, setting and meeting deadlines
Salary/Wage
50-60K
Other Perks/Benefits
This is a full-time role (37.5 hrs./wk) in a hybrid work environment (office downtown Vancouver location/home). go2HR recognizes the value of a diverse workplace and is committed to being an equal opportunity employer and does not discriminate based on identities, Indigenous peoples, peoples of colour, Two-Spirit or LGBTQA+ people, and members of other marginalized groups are strongly encouraged to apply.
Accessible Employer: Yes
Open to International applicants with valid Canadian Work permits: Yes
Job Application
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