About the Role
ABOUT THE ROLE
At FTC, our websites — canadiantrainvacations.com, northernlightscanada.com and freshtracks.com — are the heartbeat of everything we do. We are looking for an Email Marketing and Database Manager with a proven track record to help create a world class customer communications experience through the Email Marketing channel. You will leverage your expert industry knowledge of Email Marketing to identify areas of opportunity, replicate best in class tactics to elevate an already exceptional strategy, and translate tactical data into actionable insights.
Requirements
7+ years of experience in an email marketing role focusing on database management, writing email briefs, analyzing results and acting on the performance of email marketing campaigns
5+ years of experience working with the Marketo email platform
Poses a strong knowledge of email marketing best practices, segmentation, A/B Testing, IP reputation and campaign analysis
5 or more years of experience in driving data strategy that enables the optimization of omni-channel media marketing campaigns, reporting, and analytics
Experience with marketing performance measurement data through the use of tools such as Adobe Analytics, IBM Digital Analytics, and/or Google Analytics
Proficient in all Microsoft Office programs
Hands on experience with HTML and content management systems
Proficiency in marketing automation technology
Excellent written communication and copywriting skills
Other Perks/Benefits
REWARDS 3 weeks vacation (4 weeks after your first year) Extended health benefits package Applauz Recognition Comprehensive employee assistance program Paid anniversary day off “Pawternity leave” days for your new furry family members Great working hours Stylish office location in Vancouver, located close to public transit Friendly and fun team environment with company celebrations and social events Access to Canadian travel industry discounts!
Accessible Employer: Yes
Open to International applicants with valid Canadian Work permits: Yes
Job Application
Please complete the form to apply for a position.