About the Role
This is a senior leadership position based at the resort and reporting to the General Manager, working across resort teams to ensure a unified brand message across all channels and maximize revenue.
Requirements
Develop and implement comprehensive marketing plans aligned with Cypress Mountain’s overall business objectives.
Work collaboratively with senior leaders to identify growth opportunities through new activities and experiences.
Lead the resort marketing team with responsibility for all Cypress Mountain marketing efforts, supported by the Boyne Resorts corporate team.
Serve as brand manager to ensure a clear brand vision across the organization and alignment of the guest experience across all touchpoints.
Lead product development across core activities including pricing strategy and optimization.
Oversee the creation of marketing campaigns, both digital and traditional, ensuring consistency and alignment with the brand and business objectives.
Lead the planning and execution of targeted promotions to drive seasonal products, events, and special offers.
Manage digital marketing efforts, including website content, SEO, social media, app, and email campaigns.
Work collaboratively with Sales and Guest Service teams to support alignment on revenue generation.
Guide event ideation and activation to enhance the guest experience.
Build and manage the marketing budget effectively, optimizing spending to achieve maximum ROI.
Monitor and report on key performance indicators and metrics to measure marketing performance and financial results.
Develop and manage partnerships to enhance the guest experience, increase marketing reach, and support the Cypress brand.
Lead media outreach and PR efforts including crisis communication and serve as resort spokesperson.
Represent Cypress Mountain in community and industry organizations.
Embrace the company’s core values:
K.R.P. – Kindness, Respect and Professionalism in every interaction
L.E.A.D.- Long Term Thinking, Excellence in Execution, Attitude is Everything and Develop Great People
QUALIFICATIONS/COMPETENCIES:
7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
Experience in the ski resort, outdoor recreation, hospitality, or tourism industry is highly desirable.
Strong understanding of digital and traditional marketing channels.
Exceptional communication and interpersonal skills.
Analytical mindset with the ability to interpret data and make strategic recommendations.
Passion for outdoor activities and intermediate or advanced skiing and snowboarding ability is an asset.
Excellent leadership skills.
Proficient in Microsoft Office.
Excellent time management and organizational skills.
Ability to multi-task in a fast-paced environment.
Well organized, punctual, hardworking, self-motivated, and outgoing.
Ability to remain organized and courteous when under pressure.
Excellent interpersonal skills, problem solving and decision-making skills.
Adaptable to work effectively in a diverse and ever-changing working environment.
CERTIFICATES, LICENSES, REGISTRATIONS:
Bachelor’s degree in marketing, business, or a related field.
Must be able to legally work in Canada.
Valid driver’s license
A reliable/insured vehicle with winter tires to get to/from work (no shuttle service in the off-season months)
Salary/Wage
95,000/annually
Other Perks/Benefits
Benefits package
Annual bonus program
Skiing/riding/cross country skiing/snowshoeing/snow tubing benefits
Season pass(es) for immediate family (including spouse and minor children)
Free Lessons & Discounts in both F&B and Big Bear Sports
FUN work atmosphere in unique environment!
Job Application
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