Content Marketing Specialist

Summary of Content Marketing Specialist role:
The Marketing Specialist – Creative is responsible for creating advertising and collateral using their well-developed skills with graphic design; managing photography and video assets; and editing video assets, to create content for social media. With brand consistency at the forefront, they will develop audience-appropriate marketing assets that lean into emotive storytelling. They will develop creative concepts, layouts and finished assets for digital spaces and print and support in achieving the key performance objectives of the marketing communications team.

This position is a hybrid role, with a requirement to work in-office at least three times per week, requiring the successful candidate to be located in the Greater Victoria region.

What you need to bring:
• A degree or diploma in marketing, graphic design, or another closely related field or a combination of education and/or work experience is required.
• 3-5 years’ experience in a marketing role, with significant graphic design responsibilities.
• Experience with headline copywriting and iconography.
• Highly proficient in, and strong technical knowledge of, the Adobe Creative Suite (Illustrator, InDesign, and Photoshop), Premiere Pro and After Effects.
• Creative and detail oriented.
• Pro-active, self-motivated and results oriented.
• Excellent communication skills both verbal and written.
• Strong understanding of marketing concepts in the context of various print and digital media.
• Analytical skills and ability to interpret key marketing metrics.
• Knowledge of HubSpot and WordPress.